Volume 1, Issue 2, December 2022
Articles

Acceptance of Voice Assistants using Technology Acceptance Model (TAM)

C. Nagadeepa
Assistant Professor, Kristu Jayanti College (Autonomous), Bangalore
Reenu Mohan
Assistant Professor, Kristu Jayanti College (Autonomous), Bangalore
Pirabu Kumarathas
Manager, SJMS Associates

Published 2022-12-01

Keywords

  • Voice assistants, Hands-free technology, Hedonic Motivation, social influence

How to Cite

Nagadeepa, C., Mohan, R., & Kumarathas, P. (2022). Acceptance of Voice Assistants using Technology Acceptance Model (TAM). Kristu Jayanti Journal of Management Sciences (KJMS), 1(2), 9–17. https://doi.org/10.59176/kjms.v1i2.2277

Abstract

Voice search is becoming increasingly popular with customers as a way to simplify their lives. More individuals than ever are drawn to the technology that seems to give such independence due to the fear of being enslaved by computers. Every year after the holidays, more homes start using voice search. The basic concept is that the user speaks their request into the voice-activated gadget, which streams it through the cloud, transforming it into text. In reality, it is altering the search algorithm. As a result of the opening of Pandora's Box, businesses like Amazon, Apple, and Microsoft are adapting to fulfill the rising demand for voice-enabled gadgets. Voice assistants have created numerous possibilities for capitalizing on the speech bot trend and using this technology in novel and intriguing ways. This study focuses on the use and level of acceptance of voice assistants among various age groups in daily life.

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