1.
Priya KJ, Ravindran D. Product and Store Attributes’ Influence on Buying Behavior and Retailer Choice for Jewellery Purchase. kjms [Internet]. 2022 Apr. 1 [cited 2024 Oct. 2];1(1):66-78. Available from: https://www.kristujayantijournal.com/index.php/ijcm/article/view/2202